Student : Nicholas Lugendo Akumu
Supervisor: Dr. Gladys Rotich (PhD)
CITATION: Akumu L.N, Rotich G, (PhD) (Nov, 2015), Factors affecting the adoption of mobile banking in Kenya: International Journal of Economics & Finance volume 1 (4), 153-172. ISSN 2105 6008.
Abstract
Mobile banking is one innovation which has progressively rendered itself in pervasive ways cutting across numerous sectors of economy and industry. An appropriate banking environment is considered a key pillar as well as an enabler of economic growth. The aim of the study was to investigate the factors affecting the adoption of mobile banking in Kenya. The study specifically tried to ascertain how consumer attitude affect the adoption of mobile banking; To assess how initial trust affect the adoption of mobile banking; To establish how system usability affect the adoption of mobile banking and lastly to find out how trust propensity affect the adoption of mobile banking. To achieve the objectives the study will use a descriptive research design. The study was carried out at the following selected banks namely Equity Bank Limited, National bank of Kenya, Kenya Commercial Bank Limited, Barclays Bank of Kenya Limited and Co- Operative Bank of Kenya ltd. A semi-structured questionnaire was used for primary data collection. Data collected was analyzed by use of descriptive analysis technique with the use of SPSS and presented using tables and charts, percentages, tabulations, means and other measures of central tendencies. The results indicated that consumer attitude, initial trust, system usability and trust propensity predicts the usage intention of mobile banking. The sample was mainly composed of users having rich mobile Internet experience, which may affect their trust in mobile banking. Future research needs to generalize these results to other samples, such as those users without much mobile Internet experience.
Keywords: System Usability, Trust Propensity, Consumer Attitude and Initial Trust
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