Grace Kimeli1, Daystar University, Kenya.

Bernard Boyo2, Daystar University, Kenya.

Lincoln Khasakhala3, Daystar University, Kenya.

Alice Munene4, Daystar University, Kenya.

CITATION: Kimeli, G., Boyo, B., Khasakhala, L,. & Munene, A. (2014), Factors leading to alcohol use by undergraduate students: a case study of university of Nairobi. International Journal of Business, Social Sciences and Education (IJBSSE). Issue 5 Vol 6.

ABSTRACT

The purpose of this study was to find out the factors leading to alcohol use among university undergraduate students. The objectives of the study sought to establish the underlying psychological, Sociocultural and situational factors to the phenomenon. The study was carried out at the University of Nairobiā€Ÿs Main campus, School of Architecture and Engineering. Stratified random sampling technique was used in the study to select a sample size. Data was collected from the students of the faculty of Engineering, Administration staff/Counselors and Lecturers. The research tools used in data collection were questionnaires, interviews (IDI) and Focus Group Discussion (FGD). Data analysis was done using SPSS and its outcome was presented by use of charts, graphs, and frequency tables. The study found out that university students view alcohol use as wrong for it affects their academic performance. It further revealed the significant relationship that exists between stress and alcohol consumption. It emerged from the study that peer influence, parenting, University environment and availability of financial resources are contributors to use of alcohol among university students. The study recommended that midstream interventions should involve the development of programs across universities in the country. The findings of the study recommends that future research is needed in the area of media on alcohol advertising and its effects on consumption, particularly, as it relates to university students. Conclusions drawn from the study showed that psychological, Sociocultural, and situational factors indeed contribute to alcohol use by University students. View Full PDF Version