MUCHIRI MARY NJERI

PRESBYTERIAN UNIVERSITY OF EAST AFRICA

PROF. NEMWEL BOSIRE

PRESBYTERIAN UNIVERSITY OF EAST AFRICA

CITATION: : Njeri M.M. & Bosire N (November, 2018). Influence of Strategic Management Practices on Performance of Private Universities in Kenya: A Case Study of The Presbyterian University of East Africa. International Journal of Economics and Finance (IJEF) Issue No XI, Volume 4, pp 319-339.

ABSTRACT

The study sought to examine the influence of strategic management practices on the performance of private universities in Kenya. The study targeted private universities in Kenya both chartered and those with the letter of interim authority. The specific objectives of the study were to examine how finance management, human resource management, technological innovations and marketing strategies influence organizational performance of the Presbyterian University of East Africa. The target population was drawn from the following categories of individuals in PUEA; university management, heads of department, Accountants, ICT specialists, marketing team and support staff whose total population was 51. Data collection was done through self-administered questionnaire through drop and pick method. Data was analyzed using descriptive and inferential statistics mainly; frequencies, percentages, regression, chi-square and correlation facilitated by Statistical Package for Social Sciences (SPSS). Applying multiple regression model and content analysis tools the study analyzed quantitative and qualitative data respectively. Overall, the strategic management practices elements of financial management, human resource management, technological innovations and marketing strategies showed a positive significant influence on the performance private Universities in Kenya since the analysis indicated a positive correlation (r = 0.432, α = 0.01, r = 0.279, α = 0.01, r = 0.129, α = 0.05 and r = 0.415, α = 0.01) respectively. Therefore, the finding of this research supports the research question that strategic management practices significantly influence the performance private Universities in Kenya. The results of this research provide knowledge, create awareness and identify concepts and framework of strategic management. In addition, the results are useful to Private Universities in Kenya since they can be used to improve implementation of strategic management and this will enhance satisfactory performance. The study recommends that future studies test the influence of the other of strategic management practices on the performance of private Universities in Kenya that were not part of the current study.

Keywords: :Technology, Finance Management, Marketing, Human Resource, Information System, Strategy, Strategic Management and Competitive Advantage.
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